Privacy Policy
Last Updated: April 28, 2026
Luxury Pools Guide (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website (luxurypoolsguide.com) or interact with our services.
By using our website, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Information You Provide to Us
We collect information you voluntarily provide when you:
- Submit a consultation request or contact form: Name, email address, phone number, ZIP code, project details, budget range, timeline preferences, and any messages you send us.
- Download resources or use our tools: Email address, ZIP code, and responses to questions in our Pool Cost Calculator, Pool Type Quiz, or other interactive tools.
- Subscribe to our newsletter or updates: Email address and name.
- Call or email us directly: Any information you provide during phone calls or email correspondence with our team.
Information We Collect Automatically
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- Device information: IP address, browser type, operating system, device type (mobile, desktop, tablet), and screen resolution.
- Usage information: Pages visited, time spent on pages, links clicked, referring website, date and time of visits, and navigation paths through our site.
- Location information: General geographic location based on your IP address (city, state, country level — not precise location).
- Cookies and similar technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activity. See our “Cookies” section below for more details.
Information We Collect
To Provide Our Services
- Process and respond to your consultation requests, questions, and inquiries
- Connect you with the appropriate local pool design team in your market
- Schedule consultations and follow up on your project
- Provide customer support and respond to your communications
To Improve Our Website and Services
- Analyze how visitors use our website to improve functionality and user experience
- Test new features and content
- Identify and fix technical issues
- Understand which content is most valuable to visitors
To Communicate With You
- Send confirmation emails after form submissions
- Provide updates about your consultation or project (if you’re working with us)
- Send educational content, pool planning tips, or resources you’ve requested
- Respond to your questions or requests
Marketing Communications (With Your Consent)
- Send newsletters, promotions, or updates about our services (you can opt out anytime)
- Share relevant content based on your interests and project stage
Legal and Security Purposes
- Comply with legal obligations and respond to legal requests
- Protect against fraud, security threats, or illegal activity
- Enforce our Terms of Service and other agreements
- Protect the rights, property, and safety of our company, users, and others
How We Share Your Information
With Our Local Teams
With Service Providers
We work with third-party service providers who help us operate our website and deliver our services, including:
Website hosting and infrastructure providers
Email service providers (for sending confirmation emails and communications)
Analytics providers (Google Analytics, etc.) to understand website usage
Customer relationship management (CRM) systems to manage inquiries and customer data
Form and survey tools for our calculators, quizzes, and contact forms
These service providers have access to your personal information only to perform tasks on our behalf and are obligated to protect your information.
With Premier Pools & Spas
Luxury Pools Guide is operated by Luxury Pools & Hardscapes, an authorized franchisee of Premier Pools & Spas. We may share your information with Premier Pools & Spas as necessary to provide services, maintain franchise compliance, and improve operations.
For Legal Reasons
We may disclose your information if required by law or if we believe disclosure is necessary to:
- Comply with legal obligations, court orders, or government requests
- Enforce our Terms of Service or other agreements
- Protect against fraud, security threats, or illegal activity
- Protect the rights, property, or safety of our company, users, or the public
Business Transfers
If we are involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.
Cookies and Tracking Technologies
What Are Cookies?
Types of Cookies We Use
Strictly necessary cookies: These cookies are essential for our website to function properly. They enable core functionality like security, form submissions, and basic navigation. You cannot opt out of these cookies.
Analytics cookies: These cookies help us understand how visitors use our website, which pages are most popular, and how people navigate through our site. We use tools like Google Analytics to collect this information.
Functionality cookies: These cookies remember your preferences and choices (like language settings or form data) to provide a more personalized experience.
Marketing cookies: These cookies track your browsing activity to show you relevant ads on other websites. We may use services like Google Ads, Facebook Pixel, or other advertising platforms.
Your Cookie Choices
You can control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block third-party cookies
- Block all cookies (note: this may affect website functionality)
- Receive a notification before a cookie is stored
To learn more about managing cookies, visit your browser’s help section:
- Chrome:
- chrome://settings/cookies
- Firefox:
- support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Safari:
- support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- Edge: support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
Third-Party Links
Data Security
- Secure socket layer (SSL) encryption for data transmission
- Secure servers and firewalls
- Access controls limiting who can view your information
- Regular security assessments and updates
Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements.
Consultation requests: We retain your contact information and project details for up to 2 years after your last interaction with us, unless you request deletion sooner.
Newsletter subscribers: We retain your email address until you unsubscribe or request deletion.
Website analytics data: We retain anonymized analytics data indefinitely for business intelligence purposes.
Legal requirements: We may retain certain information longer if required by law or for legitimate business purposes (e.g., dispute resolution, fraud prevention).
Your Privacy Rights
Access and Portability
Correction
Deletion
Opt-Out of Marketing
H3: Do Not Sell My Information
Limit Use of Sensitive Information
How to Exercise Your Rights
To exercise any of these rights, please contact us at:
Email: privacy@luxurypoolsguide.com
Mail: Luxury Pools & Hardscapes, [INSERT ADDRESS]
Phone: [INSERT PHONE NUMBER]
We will respond to your request within 30 days. We may need to verify your identity before processing certain requests.
Children's Privacy
Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately, and we will take steps to delete that information.
California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know: You can request information about the categories and specific pieces of personal information we’ve collected about you, the sources of that information, the purposes for collecting it, and the third parties with whom we share it.
- Right to delete: You can request deletion of your personal information, subject to certain exceptions.
- Right to opt-out of sale: We do not sell personal information, so there is nothing to opt out of.
- Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.
To exercise these rights, contact us at privacy@luxurypoolsguide.com.
International Users
Our website is operated in the United States and intended for users located in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
By using our website, you consent to the transfer of your information to the United States.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page.
If we make material changes, we will notify you by:
- Posting a notice on our website
- Sending an email to registered users (if applicable)
- Other appropriate means
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Luxury Pools & Hardscapes
Email: privacy@luxurypoolsguide.com
Add info@luxurypoolsguide.com instead of phone
For general inquiries, visit our Contact Page.
To reach a local office, visit Our Locations.